Skip to content

  Home > Binding > Hardcover >

Heartland: How to Build Companies as Strong as Countries
Heartland: How to Build Companies as Strong as Countries by Mark C. Scott 0471499366 9780471499367
Stock Image - Actual Cover May Vary

Heartland: How to Build Companies as Strong as Countries by Mark C. Scott

A revolutionary new approach to managing transnational corporations In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national communities that make up a global firm into a cohesive global society, or corporate state. And he provides advice and guidance on how to apply those principles in the development of an unbeatable transnational competitor. Mark C. Scott (London, UK) is Executive Vice President of Lighthouse Holdings, a global marketing communications group. Prior to joining Lighthouse, Scott was operations director at WPP Group and a consultant to numerous Fortune 500 firms in the United States and Europe.

Author: Mark C. Scott

Language: English

Edition: 1

Binding: Hardcover

Pages: 224

Publisher: Wiley

Publication Date: 2001-06-12

Our Price: $9.05

ISBN: 0471499366

Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]

Mark C. Scott (Edition: 1) Hardcover

Browse for more products in the same category as this item:

Binding > Hardcover

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.