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Gower Handbook of Internal Communication
Gower Handbook of Internal Communication by Wright, Marc 0566086891 9780566086892
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Gower Handbook of Internal Communication by Wright, Marc

A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communications continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which todays IC departments are operating. These include organisations increasing need for innovation and responsiveness in a superfast changing environment; employees increasing assertion of rights and personal requirements at work; managements increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement.

Author: Wright, Marc

Language: English

Edition: 2nd Revised edition

Binding: Hardcover

Pages: 496

Publisher: Routledge

Publication Date: 2009-07-20

Our Price: $135.20

ISBN: 0566086891

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Wright, Marc 2nd Revised edition Hardcover

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