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Gonzo Marketing: Winning Through Worst Practices
Gonzo Marketing: Winning Through Worst Practices Christopher Locke 0738204080 9780738204086 Bringing the aesthetics of Hunter S. Thompson to Madison Avenue, Locke (a consultant) argues that online advertising and permission market
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Gonzo Marketing: Winning Through Worst Practices by Christopher Locke

Bringing the aesthetics of Hunter S. Thompson to Madison Avenue, Locke (a consultant) argues that online advertising and permission marketing dont and cant work. As an alternative, he urges businesses to use their employees personal interests and individual talents as means for connecting with customers and exploiting emerging Web micromarkets. The social implications of the Internet, marketing, and commerce, are emphasized. Annotation copyrighted by Book News, Inc., Portland, OR

Author: Christopher Locke

Language: English

Edition: 1st

Binding: Hardcover

Pages: 256

Publisher: Basic Books

Publication Date: 2001-10-01

Our Price: $4.19

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ISBN: 0738204080


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Christopher Locke (Edition: 1st) Hardcover


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