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Global Marketing Management (4th Edition)
Global Marketing Management (4th Edition) John A. Quelch, Christopher A. Bartlett 0201350629 9780201350623 Global Marketing Management is the new edition of our popular Global Marketing Management: Readings and Cases, 3/e by Buzzell, Quelch and Bartl
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Global Marketing Management (4th Edition) by John A. Quelch, Christopher A. Bartlett

Global Marketing Management is the new edition of our popular Global Marketing Management: Readings and Cases, 3/e by Buzzell, Quelch and Bartlett (AWL, 95). In this Fourth Edition, Quelch and Bartlett have eliminated the use of readings to expand their case selection.

Author: John A. Quelch, Christopher A. Bartlett

Language: English

Edition: 4

Binding: Paperback

Pages: 720

Publisher: Prentice Hall

Publication Date: 1998-11-23

Our Price: $4.46

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ISBN: 0201350629


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John A. Quelch, Christopher A. Bartlett (Edition: 4) Paperback


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