Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know

Getting into Your Customer's Head: 8 Secret Roles of Selling Your Competitors Don't Know by Kevin Davis 0812926285 9780812926286
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ISBN: 0812926285


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Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.      

Author: Kevin Davis

Language: English

Edition: 1

Binding: Hardcover

Pages: 320

Publisher: Times Business

Publication Date: 1996-04-09


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