Genuine Authentic: The Real Life of Ralph Lauren

Genuine Authentic: The Real Life of Ralph Lauren by Michael Gross 0060199040 9780060199043
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Everyone knows the name Ralph Lauren. Many people know that he was born Ralphie Lifshitz. But not even Lauren himself knows the extra-ordinary history of his ancestry. And until now, no one really knew how this pint-size nebbish rose from the Jewish ghetto of the Bronx and turned himself from a yarmulke-topped yeshiva boy into the worlds leading purveyor of old-money-WASP style. Genuine Authentic is that story. <P>Horatio Alger, step aside. Lauren, the descendant of generations of eastern European rabbis, is the embodiment of modern ambition. He stands as a symbol of the awesome rewards of self-invention -- and not just because he turned a talent for designing ties into a ten-billion-dollar international business. He also demonstrates how precarious success is, how hard a road life can be even for the driven. <P>Lauren is considered by many to be a phony and a copycat. Yet even though he made up his name and nearly went bankrupt trying to live up to it, he cant be dismissed as a mere fake. His products have revolutionized the way almost everything is sold and the way great brands are built. Like Henry Ford and Walt Disney, hes also a real American authentic. And his business is a stunning American success. <P> There are at least two Ralph Laurens. To the public hes a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, hes seen by some as a narcissist, an insecure ditherer, and at times a rampaging tyrant. <P> Mich

Author: Michael Gross

Language: English

Edition: 1

Binding: Hardcover

Pages: 416

Publisher: Harper

Publication Date: 2003-01-21


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Michael Gross