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Focus Groups: A Practical Guide for Applied Research
Focus Groups: A Practical Guide for Applied Research Richard A. Krueger 0803955669 9780803955660 The First Edition of Richard Kruegers Focus Groups has become the standard introduction to a technique that is used across the social
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Focus Groups: A Practical Guide for Applied Research by Richard A. Krueger

The First Edition of Richard Kruegers Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity

Author: Richard A. Krueger

Language: English

Edition: 3rd

Binding: Hardcover

Pages: 272

Publisher: SAGE Publications, Inc

Publication Date: 1994-02-14

Our Price: $5.97

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ISBN: 0803955669


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Richard A. Krueger (Edition: 3rd) Hardcover


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