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Fame and Fortune: How Successful Companies Build Winning Reputations
Fame and Fortune: How Successful Companies Build Winning Reputations Charles J. Fombrun, Cees B. M. Van Riel 0130937371 9780130937377 Companies build reputations in the market place. Some do it well, others dont. Even well-managed
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Fame and Fortune: How Successful Companies Build Winning Reputations by Charles J. Fombrun, Cees B. M. Van Riel

Companies build reputations in the market place. Some do it well, others dont. Even well-managed, profitable, quality companies dont. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Author: Charles J. Fombrun, Cees B. M. Van Riel

Language: English

Binding: Hardcover

Pages: 304

Publisher: FT Press

Publication Date: 2003-08-16

Our Price: $4.97

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ISBN: 0130937371


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Charles J. Fombrun, Cees B. M. Van Riel  Hardcover


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