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Essentials of Marketing
Essentials of Marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel 032431664X 9780324316643 ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIAL
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Essentials of Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Language: English

Edition: 5

Binding: Paperback

Pages: 544

Publisher: South-Western College Pub

Publication Date: 2005-10-07

Our Price: $4.04

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ISBN: 032431664X


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Charles W. Lamb, Joe F. Hair, Carl McDaniel (Edition: 5) Paperback


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