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Entrepreneurs Guide To Patents, Copyrights, Trademarks, Trade Secrets
Entrepreneurs Guide To Patents, Copyrights, Trademarks, Trade Secrets by Gilbert Guide 0425194094 9780425194096
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Entrepreneurs Guide To Patents, Copyrights, Trademarks, Trade Secrets by Gilbert Guide

Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner. Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you wont find elsewhere, including: ?Legal landmines every successful entrepreneur must avoid ? Business practices that can be protected-but are often overlooked ?Protecting your intellectual property on the Internet ?What are your ideas and the rights to them really worth? ?Why trade secrets are a powerful and under-utilized protection ?Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs ?How even smart, savvy AOL lost exclusive trademarks, including YOUVE GOT MAIL! The Entrepreneurs Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensingis the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Author: Gilbert Guide

Language: English

Binding: Paperback

Pages: 336

Publisher: Berkley

Publication Date: 2004-08-03

Our Price: $4.29

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ISBN: 0425194094


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