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Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Marc Gob, Sergio Zyman 1581150784 9781581150780
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Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Marc Gob, Sergio Zyman

Suggests ways marketers can develop and customize brand personalities throughnowledge of their customers emotional needs, and demonstrates how companiesan utilize all five senses to appeal to various populations.

Author: Marc Gobe, Marc Gob, Sergio Zyman

Language: English

Edition: 1st

Binding: Hardcover

Pages: 352

Publisher: Allworth Press

Publication Date: 2001-01-15

Our Price: $3.85

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ISBN: 1581150784


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Marc Gobe, Marc Gob, Sergio Zyman (Edition: 1st) Hardcover

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