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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res Gary Blake, Robert W. Bly 0028626303 9780028626307 In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effecti
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res by Gary Blake, Robert W. Bly

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Author: Gary Blake, Robert W. Bly

Language: English

Edition: 1

Binding: Paperback

Pages: 192

Publisher: Pearson

Publication Date: 1998-09-11

Our Price: $4.09

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ISBN: 0028626303


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Gary Blake, Robert W. Bly (Edition: 1) Paperback


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