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Electronic Media (with InfoTrac) (Radio/Tv/Film Series)
Electronic Media (with InfoTrac) (Radio/Tv/Film Series) John E. Craft, Frederic A. Leigh, Donald G. Godfrey 0534195660 9780534195663 This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regul
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Electronic Media (with InfoTrac) (Radio/Tv/Film Series) by John E. Craft, Frederic A. Leigh, Donald G. Godfrey

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.

Author: John E. Craft, Frederic A. Leigh, Donald G. Godfre

Language: English

Edition: 1

Binding: Paperback

Pages: 394

Publisher: Cengage Learning

Publication Date: 2000-06-20

Our Price: $3.89

Quantity:1
ISBN: 0534195660


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John E. Craft, Frederic A. Leigh, Donald G. Godfre (Edition: 1) Paperback


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