Skip to content

  Home >

Electronic Media Ratings (Electronic Media Guides)
Electronic Media Ratings (Electronic Media Guides) Karen Buzzard 0240800664 9780240800660 Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell adv
Stock Image - Actual Cover May Vary
 

Electronic Media Ratings (Electronic Media Guides) by Karen Buzzard

Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.

Author: Karen Buzzard

Language: English

Binding: Paperback

Pages: 128

Publisher: Focal Press

Publication Date: 1992-07-22

Our Price: $12.40

Quantity:1
ISBN: 0240800664


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Karen Buzzard  Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.