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Electronic Media Management, Revised, Fifth Edition
Electronic Media Management, Revised, Fifth Edition Peter Pringle, Michael F Starr 024080872X 9780240808727 This fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in
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Electronic Media Management, Revised, Fifth Edition by Peter Pringle, Michael F Starr

This fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. *The most complete book on broadcast and cable management *The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

Author: Peter Pringle, Michael F Starr

Language: English

Edition: 5

Binding: Paperback

Pages: 415

Publisher: Focal Press

Publication Date: 2006-04-13

Our Price: $4.29

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ISBN: 024080872X


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Peter Pringle, Michael F Starr (Edition: 5) Paperback


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