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Electronic Marketing: Integrating Electronic Resources into the Marketing Process
Electronic Marketing: Integrating Electronic Resources into the Marketing Process Joel Reedy, Shauna J. Schullo 0324175957 9780324175950 This innovative and exciting new edition of Electronic Marketing combines the traditional pro
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Electronic Marketing: Integrating Electronic Resources into the Marketing Process by Joel Reedy, Shauna J. Schullo

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.

Author: Joel Reedy, Shauna J. Schullo

Language: English

Edition: 2

Binding: Paperback

Pages: 592

Publisher: South-Western College Pub

Publication Date: 2003-07-14

Our Price: $4.29

Quantity:2
ISBN: 0324175957


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Joel Reedy, Shauna J. Schullo (Edition: 2) Paperback


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