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Electronic Commerce and Update Package
Electronic Commerce and Update Package Efraim Turban, Jae Kuy Lee, David King, Michael Chung 0130727105 9780130727107 This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted
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Electronic Commerce and Update Package by Efraim Turban, Jae Kuy Lee, David King, Michael Chung

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions especially managers and professional in any functional area of the business world, and people in government, education, and health services.

Author: Efraim Turban, Jae Kuy Lee, David King, Michael Ch

Language: English

Edition: Package

Binding: Hardcover

Pages: 512

Publisher: Prentice Hall

Publication Date: 2001-08-16

Our Price: $4.09

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ISBN: 0130727105


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Efraim Turban, Jae Kuy Lee, David King, Michael Ch (Edition: Package) Hardcover


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