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Electronic Commerce: The Second Wave, Fifth Edition
Electronic Commerce: The Second Wave, Fifth Edition Gary P. Schneider 0619213310 9780619213312 Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of
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Electronic Commerce: The Second Wave, Fifth Edition by Gary P. Schneider

Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.

Author: Gary P. Schneider

Language: English

Edition: 5

Binding: Paperback

Pages: 608

Publisher: Course Technology

Publication Date: 2004-04-19

Our Price: $4.09

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ISBN: 0619213310


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Gary P. Schneider (Edition: 5) Paperback


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