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Electronic Commerce A Managerial Perspective 2008
Electronic Commerce A Managerial Perspective 2008 Efraim Turban, Jae Kyu Lee, Dave KIng, Judy McKay, Peter Marshall 0132243318 9780132243315 This text describes the essentials of electronic commerce-how it is being conducted and m
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Electronic Commerce A Managerial Perspective 2008 by Efraim Turban, Jae Kyu Lee, Dave KIng, Judy McKay, Peter Marshall

This text describes the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

Author: Efraim Turban, Jae Kyu Lee, Dave KIng, J

Language: English

Edition: 1

Binding: Hardcover

Pages: 1008

Publisher: Prentice Hall

Publication Date: 2007-10-19

Our Price: $3.89

Quantity:6
ISBN: 0132243318


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Efraim Turban, Jae Kyu Lee, Dave KIng, J (Edition: 1) Hardcover


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