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Electronic Commerce 2004: A Managerial Perspective (3rd Edition)
Electronic Commerce 2004: A Managerial Perspective (3rd Edition) Efraim Turban, David King, Jae K. Lee, Dennis Viehland 0130094935 9780130094933 For undergraduate and graduate courses in Electronic Commerce and Business Issues. Th
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Electronic Commerce 2004: A Managerial Perspective (3rd Edition) by Efraim Turban, David King, Jae K. Lee, Dennis Viehland

For undergraduate and graduate courses in Electronic Commerce and Business Issues. The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commercehow it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.

Author: Efraim Turban, David King, Jae K. Lee, D

Language: English

Edition: 3

Binding: Hardcover

Pages: 752

Publisher: Prentice Hall

Publication Date: 2003-10-30

Our Price: $4.35

Quantity:2
ISBN: 0130094935


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Efraim Turban, David King, Jae K. Lee, D (Edition: 3) Hardcover

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