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Electric Sounds: Technological Change and the Rise of Corporate Mass Media (Film and Culture Series)
Electric Sounds: Technological Change and the Rise of Corporate Mass Media (Film and Culture Series) Steve Wurtzler Ph.D. 0231136773 9780231136778 Electric Sounds brings to vivid life an era wheninnovations in the production, recording, and transmiss
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Electric Sounds: Technological Change and the Rise of Corporate Mass Media (Film and Culture Series) by Steve Wurtzler Ph.D.

Electric Sounds brings to vivid life an era wheninnovations in the production, recording, and transmission of sound revolutionized anumber of different media, especially the radio, the phonograph, and the cinema.The 1920s and 1930s marked some of the most importantdevelopments in the history of the American mass media: the film industrysconversion to synchronous sound, the rise of radio networks andadvertising-supported broadcasting, the establishment of a federal regulatoryframework on which U.S. communications policy continues to be based, the developmentof several powerful media conglomerates, and the birth of a new acoustic commodityin which a single story, song, or other product was made available to consumers inmultiple media forms and formats.But what role would this newmedia play in society? Celebrants saw an opportunity for educational and culturaluplift; critics feared the degradation of the standards of public taste. Somebelieved acoustic media would fulfill the promise of participatory democracy bybetter informing the public, while others saw an opportunity for manipulation. Theinnovations of this period prompted not only a restructuring and consolidation ofcorporate mass media interests and a shift in the conventions and patterns of mediaconsumption but also a renegotiation of the social functions assigned to mass mediaforms.Steve J. Wurtzlers impeccably researched history adds anew dimension to the study of sound media, proving that the ultimate form technologytakes is never predetermined. Rather, it is shaped by conflicting visions oftechnological possibility in economic, cultural, and political realms.Electric Sounds also illustrates the process through whichtechnologies become media and the ways in which media are integrated into Americanlife.

Author: Steve Wurtzler Ph.D.

Language: English

Binding: Paperback

Pages: 416

Publisher: Columbia University Press

Publication Date: 2008-12-31

Our Price: $16.18

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ISBN: 0231136773


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Steve Wurtzler Ph.D.  Paperback

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