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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides)
Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) Jurgen Wolff 0753505282 9780753505281 This book, built around 100 instructive and revealing case studies, contains plenty of a
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Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) by Jurgen Wolff

This book, built around 100 instructive and revealing case studies, contains plenty of advice on how to take charge of your business situation and create your own alternatives. Its full of examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition -- vital in todays business environment. Engagingly written, Do Something Different will show you how to break the mold and find your way to greater success. Follow its advice and you can set yourself apart from the crowd.<BR>-- As one of Britains best-loved brands, Virgin is synonymous with enterprise and business know-how<BR>-- Created in partnership with Warwick Business School, one of the worlds leading teaching and research institutions in the field of business and management<BR>-- Fourteen key marketing principles to enhance any companys sales<BR>-- 100 instructive case studies to stand out from the crowd

Author: Jurgen Wolff

Language: English

Binding: Paperback

Pages: 206

Publisher: Virgin Pub

Publication Date: 2001-10-01

Our Price: $4.54

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ISBN: 0753505282


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