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Cutting Edge Advertising: How to Create the Worlds Best for Brands in the 21st Century
Cutting Edge Advertising: How to Create the Worlds Best for Brands in the 21st Century by Jim Aitchison, Neil French 013012897X 9780130128973
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Cutting Edge Advertising: How to Create the Worlds Best for Brands in the 21st Century by Jim Aitchison, Neil French

A hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia, and Australia, as well as over 200 print ads and case histories. Annotation copyrighted by Book News, Inc., Portland, OR

Author: Jim Aitchison, Neil French

Language: English

Edition: 1st

Binding: Paperback

Pages: 337

Publisher: Prentice Hall PTR

Publication Date: 1999-08-15

Our Price: $4.29

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ISBN: 013012897X


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Jim Aitchison, Neil French (Edition: 1st) Paperback


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