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CustomerCentric Selling, Second Edition
CustomerCentric Selling, Second Edition by Michael Bosworth, John Holland, Frank Visgatis 0071637087 9780071637084
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CustomerCentric Selling, Second Edition by Michael Bosworth, John Holland, Frank Visgatis

The classic guide to B2B sellingupdatedwith the newest digital strategiesCustomerCentric Selling pioneered the concept that thekey to sales success lies in the ability to find solutionsto customers problems by getting into their minds, andit was the first book to provide the methodology to doso. In this fully revised second edition, readers will findthe latest information on using digital platforms toengage buyers who resist common sell tactics. Newmaterial includes leveraging social networking sites,creating a three-month sales cycle, and different typesof initial touches.

Author: Michael Bosworth, John Holland, Frank Visgatis

Language: English

Edition: 2

Binding: Hardcover

Pages: 304

Publisher: McGraw-Hill Education

Publication Date: 2010-01-08

Our Price: $4.80

Quantity:2
ISBN: 0071637087


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Michael Bosworth, John Holland, Frank Visgatis (Edition: 2) Hardcover


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