Customer Service: New Rules for a Social Media World (Que BizTech)

How to use social and viral technologies to supercharge customer service - and avoid disasters along the way?nbsp; The breakthrough guide to leveraging social and viral media - by Peter Shankman, The legendary founder of HARO, one of todays hottest Internet growth companies Actionable insights based on whats really happening right now - not yesterdays news or academic theory How to build customer loyalty, trust, and credibility online - and rebuild it after a customer service catastrophe?nbsp;In this book, legendary online marketer Peter Shankman reveals how to make the most of social and viral media in customer service. Shankman is founder of Help a Reporter Online (HARO), one of the worlds fastest-growing online businesses. This book shares everything he learned in founding HARO and other online startups and through his extraordinary 25-year career online. Shankman covers all this, and more: Getting smarter about social networking every day Choosing which online media make sense for you - and which you can Learning from other companies viral disasters Gaining customer loyalty, trust, and credibility on the web Rebuilding your credibility after youve taken a public hit online Making sure everyone hears your customers when they compliment you Capturing all your customer knowledge and using it in real time Keeping people talking - and not just about you This practical, relentlessly realistic tutorial is designed to engage readers with simple, straight-to-the-point facts and techniques they can understand and immediately apply. As Shankman puts it: You dont need an army - or a team of 300 social media junkies. Southwest Airlines does it with a few people. Same thing with Comcast. And yes, same thing with HARO. You can, too - and this book will show you how.

Author: Peter Shankman

Language: English

Edition: 1

Binding: Paperback

Pages: 208

Publisher: Que Publishing

Publication Date: 2010-12-16