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Crash Course: The American Automobile Industrys Road from Glory to Disaster
Crash Course: The American Automobile Industrys Road from Glory to Disaster by Paul Ingrassia 1400068630 9781400068630
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Crash Course: The American Automobile Industrys Road from Glory to Disaster by Paul Ingrassia

This is the epic saga of the American automobile industrys rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroits Big Three car companies-once proud symbols of prosperity - through bankruptcy. The cost to American taxpayers topped $100 billion-enough to buy every car and truck sold in America in the first half of 2009. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroits boardrooms to the inner sanctums of the White House. He reveals why President Barack Obama personally decided to save Chrysler when many of his advisors opposed the idea. Ingrassia provides the dramatic story behind Obamas dismissal of General Motors CEO Rick Wagoner and the angry reaction from GMs board-the same people who had watched idly while the company plunged into penury. In Crash Course, Ingrassia answers the big questions: Was Detroits self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? He also describes dysfunctional corporate cultures (even as GMs market share plunged, the company continued business as usual) and Detroits perverse system of inverse layoffs (which allowed union members to invoke seniority to avoid work). Along the way we meet Detroits frustrated reformers and witness the wrenching decisions that Ford executives had to make to avoid GMs fate. Informed by Ingrassias twenty-five years of experience covering the auto industry for The Wall Street Journal, and showing an appreciation for Detroits profound influence on our countrys society and culture, Crash Course is a uniquely American and deeply instructive story, one not to be missed.

Author: Paul Ingrassia

Language: English

Edition: 1

Binding: Hardcover

Pages: 320

Publisher: Random House

Publication Date: 2010-01-05

Our Price: $4.09

ISBN: 1400068630

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Paul Ingrassia (Edition: 1) Hardcover

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