Skip to content

  Home > Binding > Paperback >

Cradle to Cradle: Remaking the Way We Make Things
Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart, William McDonough 0865475873 9780865475878
Stock Image - Actual Cover May Vary

Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart, William McDonough

A manifesto for a radically different philosophy and practice of manufacture and environmentalism Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, cradle to grave manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, waste equals food is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as biological nutrients that safely re-enter the environment or as technical nutrients that circulate within closed-loop industrial cycles, without being downcycled into low-grade uses (as most recyclables now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Author: Michael Braungart, William McDonough

Language: English

Edition: 1st

Binding: Paperback

Pages: 193

Publisher: North Point Press

Publication Date: 2002-04-22

Our Price: $4.09

ISBN: 0865475873

Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]

Michael Braungart, William McDonough (Edition: 1st) Paperback

Browse for more products in the same category as this item:

Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.