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Cracking the Code: How to Win Hearts, Change Minds, and Restore Americas Original Vision
Cracking the Code: How to Win Hearts, Change Minds, and Restore Americas Original Vision Thom Hartmann 1576756270 9781576756270 Millions of working Americans talk, act, and vote as if their economic interests match those of the me
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Cracking the Code: How to Win Hearts, Change Minds, and Restore Americas Original Vision by Thom Hartmann

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. Its not an escalation in Iraq, its a surge; its not the inheritance tax, its the death tax; its not drilling for oil, its exploring for energy. Conservatives didnt intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives cant learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Author: Thom Hartmann

Language: English

Binding: Paperback

Pages: 240

Publisher: Berrett-Koehler Publishers

Publication Date: 2008-09-01

Our Price: $4.09

Quantity:9
ISBN: 1576756270


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