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Consumer behavior
Consumer behavior by John C Mowen 0023846011 9780023846014
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Consumer behavior by John C Mowen

The authors goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Author: John C Mowen

Language: English

Edition: 2nd

Binding: Hardcover

Pages: 814

Publisher: Collier Macmillan

Publication Date: 1990-01-01

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ISBN: 0023846011


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John C Mowen (Edition: 2nd) Hardcover


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