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Confessions of an Advertising Man
Confessions of an Advertising Man David Ogilvy 1904915019 9781904915010 David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. R
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Confessions of an Advertising Man by David Ogilvy

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.Confessions of an Advertising Manis the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

Author: David Ogilvy

Language: English

Binding: Paperback

Publisher: Southbank Publishing

Publication Date: 2004-08-01

Our Price: $4.88

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ISBN: 1904915019
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David Ogilvy  Paperback