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Can I Change Your Mind?: The Craft and Art of Persuasive Writing
Can I Change Your Mind?: The Craft and Art of Persuasive Writing Lindsay Camp 0713678496 9780713678499 This is a cunning, masterly and hugely readable book. Youll learn at least as much from how he writes as from what he writes ab
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Can I Change Your Mind?: The Craft and Art of Persuasive Writing by Lindsay Camp

This is a cunning, masterly and hugely readable book. Youll learn at least as much from how he writes as from what he writes about-and thats saying a great deal.-Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how its done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss. Lindsay Camp has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdoms largest advertising agencies. He has been invited three times to judge the Writing for Design category in the D&AD Global Awards, the advertising and design industrys Oscars.

Author: Lindsay Camp

Language: English

Binding: Paperback

Pages: 256

Publisher: A&C Black Business Information and Development

Publication Date: 2008-05-29

Our Price: $4.39

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ISBN: 0713678496


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