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Campaigns and Elections: Contemporary Case Studies
Campaigns and Elections: Contemporary Case Studies Bailey, Michael 1568024959 9781568024950 A one-of-a-kind anthology of election case studies from Campaigns & Elections magazine takes readers to the front lines of modern poli
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Campaigns and Elections: Contemporary Case Studies by Bailey, Michael

A one-of-a-kind anthology of election case studies from Campaigns & Elections magazine takes readers to the front lines of modern politics & offers a wealth of how-to advice for running smart & winning campaigns. This unique new collection of case studies drawn from Campaigns & Elections magazine offers 19 articles that focus on some of the most interesting, colorful, or surprising races from the last five years. The readings take you behind the scenes to unveil the strategies, techniques, & personalities that drive contemporary campaigns. National, state, & local races receive attention, as do several state & local issue referenda. An introductory essay by the editors adds helpful background & perspective to the collection. Campaigns & Elections reveals how top candidates went about winning. These selections are must reading for all political professionals who need to know what works & what doesnt in modern campaigns. Each case study is generously illustrated with photos, clips from print & television campaign ads, excerpts from campaign literature, & various tables/scoreboards with polling & election return data.

Author: Bailey, Michael

Language: English

Binding: Paperback

Pages: 206

Publisher: CQ Press

Publication Date: 1999-09-01

Our Price: $4.29

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ISBN: 1568024959


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Bailey, Michael  Paperback


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