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Campaign Talk
Campaign Talk Roderick P. Hart 069100126X 9780691001265 Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television co
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Campaign Talk by Roderick P. Hart

Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world.<P>Hart comes to his conclusions by using DICTION, a computer program that has enabled him to unearth substantive dat

Author: Roderick P. Hart

Language: English

Binding: Hardcover

Pages: 328

Publisher: Princeton University Press

Publication Date: 2000-02-14

Our Price: $4.19

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ISBN: 069100126X


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Roderick P. Hart  Hardcover


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