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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 3rd Edition (Praeger Series in Political Communication)
Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 3rd Edition (Praeger Series in Political Communication) by Daniel M. Shea, Michael John Burton 0275990044 9780275990046
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Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 3rd Edition (Praeger Series in Political Communication) by Daniel M. Shea, Michael John Burton

With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.

Author: Daniel M. Shea, Michael John Burton

Language: English

Edition: 3

Binding: Paperback

Pages: 256

Publisher: Praeger

Publication Date: 2006-05-30

Our Price: $4.29

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ISBN: 0275990044


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Daniel M. Shea, Michael John Burton (Edition: 3) Paperback


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