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Cambridge English for Marketing Students Book with Audio CD
Cambridge English for Marketing Students Book with Audio CD by Nick Robinson 0521124603 9780521124607
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Cambridge English for Marketing Students Book with Audio CD by Nick Robinson

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teachers notes are available online.

Author: Nick Robinson

Language: English

Edition: Pap/Com

Binding: Paperback

Pages: 120

Publisher: Cambridge University Press

Publication Date: 2010-08-16

Our Price: $12.54

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ISBN: 0521124603


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Nick Robinson (Edition: Pap/Com) Paperback

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