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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Call of the Mall: The Geography of Shopping by the Author of Why We Buy by Paco Underhill 0743235924 9780743235921
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy by Paco Underhill

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestsellerWhy We Buy,now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- Americas gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.Its about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes.Call of the Mallexamines how we use the mall, what it means, why it works when it does, and why it sometimes doesnt.

Author: Paco Underhill

Language: English

Binding: Paperback

Pages: 240

Publisher: Simon & Schuster

Publication Date: 2005-01-03

Our Price: $4.09

Quantity:9
ISBN: 0743235924


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Paco Underhill  Paperback


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