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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Call of the Mall: The Geography of Shopping by the Author of Why We Buy Paco Underhill 0743235916 9780743235914 The author of the international bestsellerWhy We Buy-- praised byThe New York Timesas a book that gives this underrate
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy by Paco Underhill

The author of the international bestsellerWhy We Buy-- praised byThe New York Timesas a book that gives this underrated skill the respect it deserves -- now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the staffers, gone hunting for jeans with adolescent girls and anniversary shopping with guys.The result is a bright, ironic, funny, and shrewd portrait of the mall -- Americas gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.Call of the Mallis about desire and buying lingerie, about why the same camel hair coat costs twice as much in the womens department as it does in the boys. Its about why shoes, handbags, and cosmetics are clustered, why Cartier is next to cut-rate, and why the movie theater is hard to find.Its about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom, and where the rest of us compare notes.Call of the Mallexamines how we use the mall, what it means, why it works when it does, and why it sometimes doesnt.Visiting the mall with Paco Underhill is a surprising and insightful tour through the American crossroads.Why We Buychanged the way we watch ourselves shop.Call of the Mallwill deepen our understanding of how we live, work, play, and spend.

Author: Paco Underhill

Language: English

Edition: 1st Edition 1 3 5 7 9 10 8 6 4 2

Binding: Hardcover

Pages: 240

Publisher: Simon & Schuster

Publication Date: 2004-02-03

Our Price: $4.29

Quantity:5
ISBN: 0743235916


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Paco Underhill (Edition: 1st Edition 1 3 5 7 9 10 8 6 4 2) Hardcover


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