Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom 0385523890 9780385523899
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ISBN: 0385523890


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How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

Author: Martin Lindstrom

Language: English

Edition: Reprint

Binding: Paperback

Pages: 272

Publisher: Currency

Publication Date: 2010-02-02


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