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The Wisdom of Crowds James Surowiecki 0385721706 9780385721707 In this fascinating book,New Yorkerbusiness columnist James Surowiecki explores a deceptively simple idea: Large groups of people aresmarterthan an elite few, no matte The Wisdom of Crowds

James Surowiecki  Paperback

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The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 0316346624 9780316346627 The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wi The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell  Paperback

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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers Robert B. Miller, Stephen E. Heiman, Tad Tuleja 0446694665 9780446694667 Maintaining and Growing Your Most Important The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The Experience Economy: Work Is Theater & Every Business a Stage B. Joseph Pine II, James H. Gilmore 0875848192 9780875848198 According to the authors, we are on the threshold of the Experience Economy, a new economic era The Experience Economy: Work Is Theater & Every Business a Stage

B. Joseph Pine II, James H. Gilmore (Edition: 1) Hardcover

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The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning Robert B. Miller, Stephen E. Heiman, Tad Tuleja 0446695181 9780446695183 The Most Effective and Proven Method for Face-to-Face Sales The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies Robert B. Miller, Stephen E. Heiman, Tad Tuleja 044669519X 9780446695190 The Unique Sales System Proven Successful by the Worlds Bes The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Michael Treacy, Fred Wiersema 0201407191 9780201407198 Why is it that Casio can sell a calculator more cheaply than Kelloggs can sell The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Michael Treacy, Fred Wiersema (Edition: Expanded) Paperback

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Solution Selling: Creating Buyers in Difficult Selling Markets Michael Bosworth 0786303158 9780786303151 When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are theyre diffi Solution Selling: Creating Buyers in Difficult Selling Markets

Michael Bosworth (Edition: 1) Hardcover

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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Joseph Michelli 0071477845 9780071477840 WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a stagger The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Joseph Michelli (Edition: 1) Hardcover

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Build It Big: 101 Insider Secrets from Top Direct Selling Experts Direct Selling Womens Alliance (DSWA) 0793192773 9780793192779 Millions of people around the world are involved in direct selling. There are 12 million in the Unite Build It Big: 101 Insider Secrets from Top Direct Selling Experts

Direct Selling Womens Alliance (DSWA)  Paperback

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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Jaynie L. Smith, William G. Flanagan 0385517092 9780385517096 Why should I do business with you and not your competitor? Whether youare a Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Jaynie L. Smith, William G. Flanagan  Hardcover

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Communication Catalyst Mickey Connolly, Richard Rianoshek 0793149045 9780793149049 The fast (but not stupid) track to value for customers, investors, and employees.nbsp;By doing the wrong things fast in business, waste is all that Communication Catalyst

Mickey Connolly, Richard Rianoshek (Edition: 1st) Hardcover

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Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales Orvel Ray Wilson, William K Gallagher, Jay Conrad Levinson 0395578205 9780395578209 Todays increasingly competitive business environment requires new Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales

Orvel Ray Wilson, William K Gallagher, J  Paperback

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The End of Marketing as We Know It Sergio Zyman 0887309836 9780887309830 Visionary and roguish in approach, The End of Marketing As We know It captures a seismic shift in marketing from the master of the trade. A wizard of marketi The End of Marketing as We Know It

Sergio Zyman  Paperback

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Kotler on Marketing: How to Create, Win, and Dominate Markets Philip Kotler 0684850338 9780684850337 Philip Kotlers name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read Kotler on Marketing: How to Create, Win, and Dominate Markets

Philip Kotler (Edition: 1) Hardcover

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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Bryan Eisenberg, Jeffrey Eisenberg 0785218971 9780785218975 Good marketers know that customer-centered marketing is mandatory.?However, we are not the customer. What the c Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Bryan Eisenberg, Jeffrey Eisenberg  Hardcover

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The One to One Fieldbook Don Peppers, Martha Rogers 038549369X 9780385493697 A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in The One to One Fieldbook

Don Peppers, Martha Rogers (Edition: 1st) Paperback

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Market Planning Guide David H. Bangs 0793159717 9780793159710 Get Hands-On, Proven Marketing Basics with This Bible of Business Marketingnbsp;Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every bus Market Planning Guide

David H. Bangs (Edition: 6) Paperback

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The 25 Most Common Sales Mistakes And How to Avoid Them Stephan Schiffman 1598698214 9781598698213 ?5 Sales Mistakesis essential for any professional or organization committed to sales excellence.??ichael A. Berman, Chief Operatin The 25 Most Common Sales Mistakes And How to Avoid Them

Stephan Schiffman (Edition: 3) Paperback

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Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith 0446520942 9780446520942 The transformation from a manufacturing-based economy to one thats all about service has been well documented. Today its estimated th Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith  Hardcover

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The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever J. Oliver Crom, Michael Crom 0743215915 9780743215916 Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie sales training pro The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

J. Oliver Crom, Michael Crom (Edition: First Edition) Hardcover

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Marketing to Women Marti Barletta 0793159636 9780793159635 Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world- Marketing to Women

Marti Barletta  Hardcover

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Grown Up Digital: How the Net Generation is Changing Your World Don Tapscott 0071508635 9780071508636 SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person Grown Up Digital: How the Net Generation is Changing Your World

Don Tapscott (Edition: 1) Hardcover

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Inside the Tornado: Marketing Strategies from Silicon Valleys Cutting Edge Geoffrey A. Moore 0887307655 9780887307652 The chasm is where high-tech fortunes are lost... the tornado is where they are made.-- Steve Jobs, Founder &amp Inside the Tornado: Marketing Strategies from Silicon Valleys Cutting Edge

Geoffrey A. Moore (Edition: 1st) Hardcover

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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition Luke Sullivan 0471281395 9780471281399 Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertis Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

Luke Sullivan (Edition: 2) Paperback

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Socialnomics: How Social Media Transforms the Way We Live and Do Business Erik Qualman 0470477237 9780470477236 Praise for SocialnomicsPeople with a passion for something can be infectious.It??s obvious that Erik Qualman??s passio Socialnomics: How Social Media Transforms the Way We Live and Do Business

Erik Qualman (Edition: 1) Hardcover

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Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout 0471028924 9780471028925 AN IN-DEPTH EXPLORATION OF TODAYS MOST SUCCESSFUL DIFFERENTIATION STRATEGIESDifferentiate or Die differentiates itself on the groa Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout (Edition: 1) Paperback

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How to Close Every Sale Joe Girard, Robert L. Shook 0446389293 9780446389297 Joe Girard, bestselling author of How to Sell Anything to Anybody, takes readers step-by-step through the selling processstraight past the gatekeeper and How to Close Every Sale

Joe Girard, Robert L. Shook (Edition: 1st) Paperback

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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Frederick F. Reichheld, Thomas Teal 0875844480 9780875844480 0875842518   The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Frederick F. Reichheld, Thomas Teal  Hardcover

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Nader: Crusader, Spoiler, Icon Justin Martin 073820563X 9780738205632 Few figures in our history have had the wide-ranging influence of Ralph Nader. Deemed by Rolling Stone the most dangerous man in America, Nader has had a profou Nader: Crusader, Spoiler, Icon

Justin Martin  Hardcover

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The Anatomy of Buzz: How to Create Word of Mouth Marketing Emanuel Rosen 0385496672 9780385496674 A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of todays consumers, and drives sal The Anatomy of Buzz: How to Create Word of Mouth Marketing

Emanuel Rosen  Hardcover

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The 25 Sales Habits of Highly Successful Salespeople Stephan Schiffman 1598697579 9781598697575 Steve Schiffman is a great source of practical, real-life, results-oriented insights. You can read his books again and again. -Patrici The 25 Sales Habits of Highly Successful Salespeople

Stephan Schiffman (Edition: 3) Paperback

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Successful Self-Promotion for Photographers Elyse Weissberg, Amanda Sosa Stone 081745926X 9780817459260 Theres much more to being a professional photographer than simply takingreat pictures. Todays self-employed photographers must Successful Self-Promotion for Photographers

Elyse Weissberg, Amanda Sosa Stone (Edition: 1st) Paperback

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Six-Figure Consultant Robert Bly 157410120X 9781574101201 A collection of strategies and tips for starting a successful consulting practice, building an image, following leads, closing sales, and profiting from seminars, workshops Six-Figure Consultant

Robert Bly  Hardcover

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