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The Wisdom of Crowds James Surowiecki 0385721706 9780385721707 In this fascinating book,New Yorkerbusiness columnist James Surowiecki explores a deceptively simple idea: Large groups of people aresmarterthan an elite few, no matter how brilliantbette The Wisdom of Crowds

James Surowiecki  Paperback

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The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 0316346624 9780316346627 The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a si The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell  Paperback

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Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith 0446520942 9780446520942 The transformation from a manufacturing-based economy to one thats all about service has been well documented. Today its estimated that nearly 75 percent Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith  Hardcover

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Its Not How Good You Are, Its How Good You Want to Be: The worlds best selling book Paul Arden 0714843377 9780714843377 In the 1830s, missionaries in French Polynesia sought to suppress the traditional art of tattooing, because they believed it to be Its Not How Good You Are, Its How Good You Want to Be: The worlds best selling book

Paul Arden (Edition: 1st) Paperback

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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Joseph Michelli 0071477845 9780071477840 WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! T The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Joseph Michelli (Edition: 1) Hardcover

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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results Jack Mitchell 1401300340 9781401300340 nce a customer, always a friend-that is the simple philosophy behind Mitchells/Richards, two of the most successful clothing Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Jack Mitchell (Edition: 1st) Hardcover

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The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies Robert B. Miller, Stephen E. Heiman, Tad Tuleja 044669519X 9780446695190 The Unique Sales System Proven Successful by the Worlds Best Companies Now upda The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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Marketing Warfare Al Ries, Jack Trout 0070527261 9780070527263 Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack T Marketing Warfare

Al Ries, Jack Trout (Edition: 1) Paperback

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Stumbling on Happiness Daniel Gilbert 1400077427 9781400077427 A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why were so lousy at predicting what will make us Stumbling on Happiness

Daniel Gilbert  Paperback

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Solution Selling: Creating Buyers in Difficult Selling Markets Michael T. Bosworth 0786303158 9780786303151 When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are theyre difficult to sell. In Solution Selling: Creating Buyers in Difficult Selling Markets

Michael T. Bosworth (Edition: 1) Hardcover

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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers Robert B. Miller, Stephen E. Heiman, Tad Tuleja 0446694665 9780446694667 Maintaining and Growing Your Most Important AssetsYour Customer The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning Robert B. Miller, Stephen E. Heiman, Tad Tuleja 0446695181 9780446695183 The Most Effective and Proven Method for Face-to-Face Sales Planning Even in a w The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The New Community Rules: Marketing on the Social Web Tamar Weinberg 0596156812 9780596156817 This book offers crucial advice and strategies for marketing products and services on todays social web, with case studies on what really works and what does The New Community Rules: Marketing on the Social Web

Tamar Weinberg (Edition: 1) Paperback

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