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The Wisdom of Crowds James Surowiecki 0385721706 9780385721707 In this fascinating book,New Yorkerbusiness columnist James Surowiecki explores a deceptively simple idea: Large groups of people aresmarterthan an elite few, no matter how brilliantbette The Wisdom of Crowds

James Surowiecki  Paperback

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The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson 1401309666 9781401309664 In one of the most important business books since The Tipping Point, Anderson shows how the future of commerce and culture isnt in hits, or the The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson (Edition: Rev Upd) Paperback

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Enchantment: The Art of Changing Hearts, Minds, and Actions Guy Kawasaki 1591843790 9781591843795 Enchantment: The Art of Changing Hearts, Minds, and Actions   Enchantment: The Art of Changing Hearts, Minds, and Actions

Guy Kawasaki (Edition: 1) Hardcover

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The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 0316346624 9780316346627 The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a si The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell  Paperback

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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers Robert B. Miller, Stephen E. Heiman, Tad Tuleja 0446694665 9780446694667 Maintaining and Growing Your Most Important AssetsYour Customers The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets - Your Customers

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Joseph Michelli 0071477845 9780071477840 WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! T The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Joseph Michelli (Edition: 1) Hardcover

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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale Rick Page 0071418717 9780071418713 No longer is being a good closer the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Str Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

Rick Page (Edition: 1) Paperback

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The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning Robert B. Miller, Stephen E. Heiman, Tad Tuleja 0446695181 9780446695183 The Most Effective and Proven Method for Face-to-Face Sales Planning Even in a w The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies Robert B. Miller, Stephen E. Heiman, Tad Tuleja 044669519X 9780446695190 The Unique Sales System Proven Successful by the Worlds Best Companies Now upda The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Michael Treacy, Fred Wiersema 0201407191 9780201407198 Why is it that Casio can sell a calculator more cheaply than Kelloggs can sell a box of corn flake The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Michael Treacy, Fred Wiersema (Edition: Expanded) Paperback

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Major Account Sales Strategy Neil Rackham 0070511144 9780070511149 Todays complex marketplaces cry out for a comprehensive approach to major sales strategy thats a proven winner. And $1,000,000, 15 years, 20 countries, and 35,000 sales calls have pro Major Account Sales Strategy

Neil Rackham (Edition: 1) Hardcover

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Strengths Based Selling Tony Rutigliano, Brian Brim 1595620486 9781595620484 Strengths Based Selling   Strengths Based Selling

Tony Rutigliano, Brian Brim  Hardcover

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Grow: How Ideals Power Growth and Profit at the Worlds Greatest Companies Jim Stengel 0307720357 9780307720351 Those who center their business on improving peoples lives have a growth rate triple that of competitors and outperform the market by a hug Grow: How Ideals Power Growth and Profit at the Worlds Greatest Companies

Jim Stengel  Hardcover

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Stumbling on Happiness Daniel Gilbert 1400077427 9781400077427 A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why were so lousy at predicting what will make us Stumbling on Happiness

Daniel Gilbert  Paperback

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Getting into Your Customers Head: 8 Secret Roles of Selling Your Competitors Dont Know Kevin Davis 0812926285 9780812926286 Todays buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested Getting into Your Customers Head: 8 Secret Roles of Selling Your Competitors Dont Know

Kevin Davis (Edition: 1) Hardcover

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Solution Selling: Creating Buyers in Difficult Selling Markets Michael T. Bosworth 0786303158 9780786303151 When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are theyre difficult to sell. In Solution Selling: Creating Buyers in Difficult Selling Markets

Michael T. Bosworth (Edition: 1) Hardcover

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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Guy Kawasaki, Michele Moreno (Edition: 1st Pbk. Ed) Paperback

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Built to Serve: How to Drive the Bottom Line with People-First Practices Built to Serve: How to Drive the Bottom Line with People-First Practices

Dan J. Sanders, Stephen Covey, Ken Blanchard (Edition: 1) Hardcover

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business Michael Masterson, MaryEllen Tribby 0470375027 9780470375020 Praise for Changing the ChannelChanging the Channel is a valuable ally for any business owner willing to go beyond the Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Michael Masterson, MaryEllen Tribby (Edition: 1) Hardcover

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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Craig Stull, Phil Myers, David Meerman Scott 047026036X 9780470260364 Do you resonate in your market? When it comes to creating and bringing new offerings to market Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Craig Stull, Phil Myers, David Meerman Scott (Edition: 1) Hardcover

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Exceptional Selling: How the Best Connect and Win in High Stakes Sales Jeff Thull 0470037288 9780470037287 Praise for Exceptional SellingThulls leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across al Exceptional Selling: How the Best Connect and Win in High Stakes Sales

Jeff Thull (Edition: 1) Hardcover

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The Channel Advantage The Channel Advantage

Tim Furey, Lawrence Friedman (Edition: 1) Hardcover

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Managing Brand Equity David A. Aaker 0029001013 9780029001011 The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer bas Managing Brand Equity

David A. Aaker  Hardcover

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How to Shop for Free: Shopping Secrets for Smart Women Who Love to Get Something for Nothing Kathy Spencer 0738214566 9780738214566 Kathy Spencer can whittle a $267.22 grocery bill down to one penny.How to Shop for Freeis Spencers smart, sassy, step- How to Shop for Free: Shopping Secrets for Smart Women Who Love to Get Something for Nothing

Kathy Spencer (Edition: Original) Paperback

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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Linda Richardson (Edition: 2) Paperback

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The One to One Future Don Peppers, Martha Rogers 0385485662 9780385485661 The One to One Futurerevolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become todays bib The One to One Future

Don Peppers, Martha Rogers  Paperback

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Marketing Warfare Al Ries, Jack Trout 0070527261 9780070527263 Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack T Marketing Warfare

Al Ries, Jack Trout (Edition: 1) Paperback

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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

The Group of 33 (Edition: First Edition) Hardcover

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Communication Catalyst Mickey Connolly, Richard Rianoshek 0793149045 9780793149049 The fast (but not stupid) track to value for customers, investors, and employees.nbsp;By doing the wrong things fast in business, waste is all that is accelerated, and Communication Catalyst

Mickey Connolly, Richard Rianoshek (Edition: 1st) Hardcover

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Selling To VITO (The Very Important Top Officer) Anthony Parinello 1580622240 9781580622240 This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers Selling To VITO (The Very Important Top Officer)

Anthony Parinello (Edition: 2) Paperback

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Loyalty Rules! How Leaders Build Lasting Relationships Loyalty Rules! How Leaders Build Lasting Relationships

Frederick F. Reichheld (Edition: 1) Hardcover

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Brand Asset Management: Driving Profitable Growth Through Your Brands Brand Asset Management: Driving Profitable Growth Through Your Brands

Scott M. Davis (Edition: 1) Paperback

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Success Secrets of the Social Media Marketing Superstars Mitch Meyerson 1599183773 9781599183770 This title offers access to the playbooks of social-media marketers, who reveal their most valuable strategies and tactics for standing out in the new me Success Secrets of the Social Media Marketing Superstars

Mitch Meyerson (Edition: 1) Paperback

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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth Ted Wright 0071835741 9780071835749 Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth   Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

Ted Wright  Hardcover

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Getting a Squirrel to Focus Engage and Persuade Todays Listeners Getting a Squirrel to Focus Engage and Persuade Todays Listeners

Patricia B Scott  Paperback

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Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith 0446520942 9780446520942 The transformation from a manufacturing-based economy to one thats all about service has been well documented. Today its estimated that nearly 75 percent Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith  Hardcover

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Sales Closing For Dummies Tom Hopkins 0764550632 9780764550638 " The most revolutionary book you will ever read on selling successfully." Glenna Salsbury, CSP, CPAE, and Author " Filled with powerful principles that anyone Sales Closing For Dummies

Tom Hopkins (Edition: 1) Paperback

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The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Michael Treacy, Fred Wiersema 0201406489 9780201406481 The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market  The Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Michael Treacy, Fred Wiersema (Edition: 1St Edition) Hardcover

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Never Cold Call Again: Achieve Sales Greatness Without Cold Calling Frank J. Rumbauskas Jr. 0471786799 9780471786795 Salespeople everywhere are learning the hard way that cold calling just doesnt work anymore. Yet, millions of salespeople are stuck i Never Cold Call Again: Achieve Sales Greatness Without Cold Calling

Frank J. Rumbauskas Jr. (Edition: 1) Paperback

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Team Rodent : How Disney Devours the World Carl Hiaasen 0345422805 9780345422804 Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that Team Rodent : How Disney Devours the World

Carl Hiaasen (Edition: 1) Paperback

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Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole Benjamin R. Barber 0393049612 9780393049619 A piercing and vital look at how capitalism is consuming U.S. society. An apt sequel to Benjamin R. Barbers best-sellin Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

Benjamin R. Barber (Edition: 1) Hardcover

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Advertising Profits From Home Anthony Morrison B002UTK9CI  Advertising Profits From Home   Advertising Profits From Home

Anthony Morrison  Hardcover

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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Jaynie L. Smith, William G. Flanagan 0385517092 9780385517096 Why should I do business with you and not your competitor? Whether youare a retailer, manufactur Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Jaynie L. Smith, William G. Flanagan  Hardcover

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Unleashing the Ideavirus Seth Godin, Malcolm Gladwell 0970309902 9780970309907 A marketer with the zeal of a missionary advocates the idea that information about a product is spread most effectively from customer to customer. He argues that the publi Unleashing the Ideavirus

Seth Godin, Malcolm Gladwell (Edition: First Edition) Hardcover

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Rules For Revolutionaries Rules For Revolutionaries

Guy Kawasaki, Michele Moreno (Edition: 1st) Hardcover

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Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy

Jerry Acuff, Wally Wood (Edition: 1) Hardcover

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century Scott Bedbury, Stephen Fenichell 0142001902 9780142001905 What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who h A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Scott Bedbury, Stephen Fenichell  Paperback

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Orchestrating Success: Improve Control of the Business with Sales & Operations Planning Richard C. Ling, Walter E. Goddard 0471132276 9780471132271 With sales and operations planning, managers from all departments of a manufacturing company c Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Richard C. Ling, Walter E. Goddard  Hardcover

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Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Familys Dairy Queen Store Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Familys Dairy Queen Store

Bob Miglani  Hardcover

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Everything Is Miscellaneous: The Power of the New Digital Disorder Everything Is Miscellaneous: The Power of the New Digital Disorder

David Weinberger (Edition: First Edition) Paperback

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