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The Wisdom of Crowds James Surowiecki 0385721706 9780385721707 In this fascinating book,New Yorkerbusiness columnist James Surowiecki explores a deceptively simple idea: Large groups of people aresmarterthan an elite few, no matter how brilliantbette The Wisdom of Crowds

James Surowiecki  Paperback

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The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 0316346624 9780316346627 The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a si The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell  Paperback

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Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith 0446520942 9780446520942 The transformation from a manufacturing-based economy to one thats all about service has been well documented. Today its estimated that nearly 75 percent Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith  Hardcover

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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers Robert B. Miller, Stephen E. Heiman, Tad Tuleja 0446694665 9780446694667 Maintaining and Growing Your Most Important AssetsYour Customer The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Joseph Michelli 0071477845 9780071477840 WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! T The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Joseph Michelli (Edition: 1) Hardcover

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The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning Robert B. Miller, Stephen E. Heiman, Tad Tuleja 0446695181 9780446695183 The Most Effective and Proven Method for Face-to-Face Sales Planning Even in a w The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies Robert B. Miller, Stephen E. Heiman, Tad Tuleja 044669519X 9780446695190 The Unique Sales System Proven Successful by the Worlds Best Companies Now upda The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Michael Treacy, Fred Wiersema 0201407191 9780201407198 Why is it that Casio can sell a calculator more cheaply than Kelloggs can sell a box of corn flake The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Michael Treacy, Fred Wiersema (Edition: Expanded) Paperback

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Major Account Sales Strategy Neil Rackham 0070511144 9780070511149 Todays complex marketplaces cry out for a comprehensive approach to major sales strategy thats a proven winner. And $1,000,000, 15 years, 20 countries, and 35,000 sales calls have pro Major Account Sales Strategy

Neil Rackham (Edition: 1) Hardcover

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The 25 Sales Habits of Highly Successful Salespeople Stephan Schiffman 1598697579 9781598697575 Steve Schiffman is a great source of practical, real-life, results-oriented insights. You can read his books again and again. -Patricia C. Simpson, Vice P The 25 Sales Habits of Highly Successful Salespeople

Stephan Schiffman (Edition: 3) Paperback

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The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson 1401309666 9781401309664 In one of the most important business books since The Tipping Point, Anderson shows how the future of commerce and culture isnt in hits, or the The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson (Edition: Rev Upd) Paperback

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Team Rodent : How Disney Devours the World Carl Hiaasen 0345422805 9780345422804 Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that Team Rodent : How Disney Devours the World

Carl Hiaasen (Edition: 1) Paperback

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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman Mary Brown, Carol Orsborn Ph.D. 0814473903 9780814473900 ?The time is ripe for a book that takes marketing to this segment of the population seriously. This books challenge to th BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

Mary Brown, Carol Orsborn Ph.D.  Hardcover

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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients Jay Conrad Levinson, Michael W. McLaughlin 047161873X 9780471618737 Proven guerrilla marketing tactics specifically designed for consultants Jay Conrad Levinsons Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Jay Conrad Levinson, Michael W. McLaughlin (Edition: 1) Paperback

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Managing Brand Equity David A. Aaker 0029001013 9780029001011 The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer bas Managing Brand Equity

David A. Aaker  Hardcover

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All For One: 10 Strategies for Building Trusted Client Partnerships Andrew Sobel 0470380284 9780470380284 Praise for All For OneAndrew Sobel clearly understands that trust is not an abstract concept-it is a personal bond forged over time in the best All For One: 10 Strategies for Building Trusted Client Partnerships

Andrew Sobel (Edition: 1) Hardcover

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Service America!: Doing Business in the New Economy Karl Albrecht, Ron Zemke 0446390925 9780446390927 Service America! is a must read for executives, entrepreneurs, and management at all levels of every sort of business. Learn to make the most of the Service America!: Doing Business in the New Economy

Karl Albrecht, Ron Zemke  Paperback

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Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry John Stauber, Sheldon Rampton 1567510604 9781567510607 Common Courages number one seller blows the lid off of todays multi-billion-dollar propaganda-for-hire PR industry, Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry

John Stauber, Sheldon Rampton  Paperback

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Brand Asset Management: Driving Profitable Growth Through Your Brands Brand Asset Management: Driving Profitable Growth Through Your Brands

Scott M. Davis (Edition: 1) Paperback

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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth Rita Gunther McGrath, Ian C. Macmillan 1591391237 9781591391234 If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Rita Gunther McGrath, Ian C. Macmillan (Edition: First Edition) Hardcover

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Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World Fraser P. Seitel, John Doorley 023033833X 9780230338333 Good public relations is no longer just icing - its a strategic imperative more important to your competitiv Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Fraser P. Seitel, John Doorley  Hardcover

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The Wallet Allocation Rule: Winning the Battle for Share Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye 111903731X 9781119037316 The Wallet Allocation Rule: Winning the Battle for Share   The Wallet Allocation Rule: Winning the Battle for Share

Timothy L. Keiningham, Lerzan Aksoy, Luke Williams  Hardcover

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Market Planning Guide David H. Bangs 0793159717 9780793159710 Get Hands-On, Proven Marketing Basics with This Bible of Business Marketingnbsp;Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every bus Market Planning Guide

David H. Bangs (Edition: 6) Paperback

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Affluenza: The All-Consuming Epidemic John de Graaf, David Wann, Thomas H Naylor 1576753573 9781576753576 Based on two highly acclaimed PBS documentaries watched by 10 million viewers, Affluenza uses the whimsical metaphor of a disease to tackle a ve Affluenza: The All-Consuming Epidemic

John de Graaf, David Wann, Thomas H Naylor (Edition: 2nd) Paperback

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Nation of Rebels: Why Counterculture Became Consumer Culture Joseph Heath 006074586X 9780060745868 In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of r Nation of Rebels: Why Counterculture Became Consumer Culture

Joseph Heath (Edition: First U.S. Edition, Later Printing) Paperback

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Solution Selling: Creating Buyers in Difficult Selling Markets Michael T. Bosworth 0786303158 9780786303151 When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are theyre difficult to sell. In Solution Selling: Creating Buyers in Difficult Selling Markets

Michael T. Bosworth (Edition: 1) Hardcover

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The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever J. Oliver Crom, Michael Crom 0743215915 9780743215916 Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie sales training pro The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

J. Oliver Crom, Michael Crom (Edition: First Edition) Hardcover

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Marketing to Women Marti Barletta 0793159636 9780793159635 Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world- Marketing to Women

Marti Barletta  Hardcover

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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale Rick Page 0071418717 9780071418713 No longer is being a good closer the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Str Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

Rick Page (Edition: 1) Paperback

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The Channel Advantage Lawrence Friedman, Tim Furey 0750640987 9780750640985 the Channel Advantage deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales perfor The Channel Advantage

Lawrence Friedman, Tim Furey (Edition: 1) Hardcover

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A Big Life in Advertising Mary Wells Lawrence 0375409122 9780375409127 One of advertisings all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun and craziness. She A Big Life in Advertising

Mary Wells Lawrence  Hardcover

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Competing on the Edge : Strategy as Structured Chaos Shona L. Brown, Kathleen M. Eisenhardt 0875847544 9780875847542 Unstable markets, fierce competition, and relentless change are the only certainties in todays chaotic business world. In their start Competing on the Edge : Strategy as Structured Chaos

Shona L. Brown, Kathleen M. Eisenhardt  Hardcover

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Portfolio Design (Third Edition) Harold Linton 0393730956 9780393730951 The ?ible?of portfolio design and production is now in its third edition, revised and expanded to include essential information on the digital and multimedia direction of portfol Portfolio Design (Third Edition)

Harold Linton (Edition: 3rd) Hardcover

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Buying In: The Secret Dialogue Between What We Buy and Who We Are Rob Walker 1400063914 9781400063918 Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has Buying In: The Secret Dialogue Between What We Buy and Who We Are

Rob Walker (Edition: First Edition) Hardcover

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