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The Wisdom of Crowds James Surowiecki 0385721706 9780385721707 In this fascinating book,New Yorkerbusiness columnist James Surowiecki explores a deceptively simple idea: Large groups of people aresmarterthan an elite few, no matter how brilliantbette The Wisdom of Crowds

James Surowiecki  Paperback

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The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 0316346624 9780316346627 The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a si The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell  Paperback

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Solution Selling: Creating Buyers in Difficult Selling Markets Michael T. Bosworth 0786303158 9780786303151 When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are theyre difficult to sell. In Solution Selling: Creating Buyers in Difficult Selling Markets

Michael T. Bosworth (Edition: 1) Hardcover

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Its Not How Good You Are, Its How Good You Want to Be: The worlds best selling book Paul Arden 0714843377 9780714843377 In the 1830s, missionaries in French Polynesia sought to suppress the traditional art of tattooing, because they believed it to be Its Not How Good You Are, Its How Good You Want to Be: The worlds best selling book

Paul Arden (Edition: 1st) Paperback

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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Joseph Michelli 0071477845 9780071477840 WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! T The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Joseph Michelli (Edition: 1) Hardcover

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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale Rick Page No longer is being a good closer the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy.--Geoffrey Moore, a Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

Rick Page (Edition: 1) Paperback

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The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies Robert B. Miller, Stephen E. Heiman, Tad Tuleja 044669519X 9780446695190 The Unique Sales System Proven Successful by the Worlds Best Companies Now upda The New Strategic Selling: The Unique Sales System Proven Successful by the Worlds Best Companies

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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Marketing Imagination, New, Expanded Edition Theodore M. Levitt 0029190908 9780029190906 Since its publication in 1983,The Marketing Imaginationhas been widely praised as the classic, all-inclusive Levitt on Marketing. Now Theodore Levitt -- renowned Marketing Imagination, New, Expanded Edition

Theodore M. Levitt (Edition: Exp Sub) Paperback

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Michael Treacy, Fred Wiersema 0201407191 9780201407198 Why is it that Casio can sell a calculator more cheaply than Kelloggs can sell a box of corn flake The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Michael Treacy, Fred Wiersema (Edition: Expanded) Paperback

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Strengths Based Selling Strengths Based Selling

Tony Rutigliano, Brian Brim  Hardcover

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Cant Buy My Love: How Advertising Changes the Way We Think and Feel Jean Kilbourne 0684866005 9780684866000 When was the last time you felt this comfortable in a relationship? -- An ad for sneakersYou can love it without getting your heart broken.-- Cant Buy My Love: How Advertising Changes the Way We Think and Feel

Jean Kilbourne  Paperback

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Get More Referrals Now! Bill Cates 0071417753 9780071417754 Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing The Four Cornerstones of Referrals --relationship b Get More Referrals Now!

Bill Cates (Edition: 1) Paperback

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Stumbling on Happiness Daniel Gilbert 1400077427 9781400077427 A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why were so lousy at predicting what will make us Stumbling on Happiness

Daniel Gilbert  Paperback

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Outrageous Advertising Thats Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get Bill Glazer 0982379307 9780982379301 When a sprinkler malfunctioned at a Baltimore menswear store, three Outrageous Advertising Thats Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

Bill Glazer (Edition: Collectors ed.) Paperback

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The Long Tail: Why the Future of Business is Selling Less of More The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson (Edition: Rev Upd) Paperback

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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Guy Kawasaki, Michele Moreno (Edition: 1st Pbk. Ed) Paperback

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Customers for Life Carl Sewell 0385415036 9780385415033 Customers for Life   Customers for Life

Carl Sewell (Edition: 1st) Hardcover

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Built to Serve: How to Drive the Bottom Line with People-First Practices Built to Serve: How to Drive the Bottom Line with People-First Practices

Dan J. Sanders, Stephen Covey, Ken Blanchard (Edition: 1) Hardcover

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value John DeVincentis, Neil Rackham 0071342532 9780071342537 In todays markets, success no longer depends on communicating the value of products or services. It rests on t Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

John DeVincentis, Neil Rackham (Edition: 1) Hardcover

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Team Rodent : How Disney Devours the World Carl Hiaasen 0345422805 9780345422804 Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that Team Rodent : How Disney Devours the World

Carl Hiaasen (Edition: 1) Paperback

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The Consultants Manual: A Complete Guide to Building a Successful Consulting Practice The Consultants Manual: A Complete Guide to Building a Successful Consulting Practice

Thomas L. Greenbaum (Edition: 1) Paperback

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Masters of Sales: Secrets From Top Sales Professionals That Will Transform You Into a World Class Salesperson Masters of Sales: Secrets From Top Sales Professionals That Will Transform You Into a World Class Salesperson

Ivan Misner (Edition: 1) Paperback

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The Channel Advantage The Channel Advantage

Tim Furey, Lawrence Friedman (Edition: 1) Hardcover

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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles (Plume) Frank Rowsome Jr. 0452267625 9780452267626 The story of the Burma-Shave signs and jingles. All 600 of the roadside rhymes are indexed.   Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles (Plume)

Frank Rowsome Jr.  Paperback

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Velocity: The Seven New Laws for a World Gone Digital Velocity: The Seven New Laws for a World Gone Digital

Ajaz Ahmed, Stefan Olander  Paperback

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Business Networking and Sex: Not What You Think Business Networking and Sex: Not What You Think

Ivan Misner, Hazel M. Walker, Frank J. De Raffelle (Edition: 1) Paperback

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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Linda Richardson (Edition: 2) Paperback

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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

The Group of 33 (Edition: First Edition) Hardcover

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Why We Buy: The Science Of Shopping Paco Underhill 0684849143 9780684849140 Is there a method to our madness when it comes to shopping? Hailed by theSan Francisco Chronicleas a Sherlock Holmes for retailers, author and research company CEO Paco Under Why We Buy: The Science Of Shopping

Paco Underhill  Paperback

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Brian Halligan, Dharmesh Shah (Edition: 1) Hardcover

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Loyalty Rules! How Leaders Build Lasting Relationships Loyalty Rules! How Leaders Build Lasting Relationships

Frederick F. Reichheld (Edition: 1) Hardcover

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Major Account Sales Strategy Neil Rackham 0070511144 9780070511149 Todays complex marketplaces cry out for a comprehensive approach to major sales strategy thats a proven winner. And $1,000,000, 15 years, 20 countries, and 35,000 sales calls have pro Major Account Sales Strategy

Neil Rackham (Edition: 1) Hardcover

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The 25 Sales Habits of Highly Successful Salespeople Stephan Schiffman 1598697579 9781598697575 Steve Schiffman is a great source of practical, real-life, results-oriented insights. You can read his books again and again. -Patricia C. Simpson, Vice P The 25 Sales Habits of Highly Successful Salespeople

Stephan Schiffman (Edition: 3) Paperback

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Brand Asset Management: Driving Profitable Growth Through Your Brands Brand Asset Management: Driving Profitable Growth Through Your Brands

Scott M. Davis (Edition: 1) Paperback

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Building Strong Brands David A. Aaker 002900151X 9780029001516 As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aakers pathbreaking book,Managing Brand Equity,managers Building Strong Brands

David A. Aaker  Hardcover

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BrandSimple: How the Best Brands Keep it Simple and Succeed BrandSimple: How the Best Brands Keep it Simple and Succeed

Allen P. Adamson  Hardcover

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The 29% Solution: 52 Weekly Networking Success Strategies The 29% Solution: 52 Weekly Networking Success Strategies

Ivan Misner, Michelle R. Donovan  Hardcover

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Getting a Squirrel to Focus Engage and Persuade Todays Listeners Getting a Squirrel to Focus Engage and Persuade Todays Listeners

Patricia B Scott  Paperback

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Why We Buy: The Science Of Shopping Paco Underhill 0684849135 9780684849133 The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite p Why We Buy: The Science Of Shopping

Paco Underhill  Hardcover

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The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning

Robert B. Miller, Stephen E. Heiman, Tad Tuleja (Edition: Rev Upd) Paperback

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Consuming Kids: The Hostile Takeover of Childhood Susan Linn In Consuming Kids, psychologist Linn takes a comprehensive and unsparing look at the demographic advertisers call the kid market, taking readers on a compelling and disconcerting journey th Consuming Kids: The Hostile Takeover of Childhood

Susan Linn  Hardcover

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Business by Referral : A Sure-Fire Way to Generate New Business Business by Referral : A Sure-Fire Way to Generate New Business

Ivan Misner, Robert Davis  Paperback

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You, Inc.: The Art of Selling Yourself Harry Beckwith, Christine Clifford 0446578215 9780446578219 As founder of Beckwith Advertising and Marketing, HarryBeckwith learned early on in his career that no matter what product isbeing sold, the most impor You, Inc.: The Art of Selling Yourself

Harry Beckwith, Christine Clifford  Hardcover

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Business Process Management (BPM): The Third Wave Business Process Management (BPM): The Third Wave

Howard Smith, Peter Fingar (Edition: 1) Hardcover

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Managing Brand Equity David A. Aaker 0029001013 9780029001011 The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer bas Managing Brand Equity

David A. Aaker  Hardcover

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How to Shop for Free: Shopping Secrets for Smart Women Who Love to Get Something for Nothing Kathy Spencer Kathy Spencer can whittle a $267.22 grocery bill down to one penny.How to Shop for Freeis Spencers smart, sassy, step-by-step savings guide tha How to Shop for Free: Shopping Secrets for Smart Women Who Love to Get Something for Nothing

Kathy Spencer (Edition: Original) Paperback

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Meatball Sundae: Is Your Marketing out of Sync? Seth Godin 1591841747 9781591841746 ?otta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don? care, as long as it? shiny and new.? Wait. Meatball Sundae: Is Your Marketing out of Sync?

Seth Godin  Hardcover

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The One to One Future Don Peppers, Martha Rogers 0385485662 9780385485661 The One to One Futurerevolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become todays bib The One to One Future

Don Peppers, Martha Rogers  Paperback

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Five Minutes With VITO Five Minutes With VITO

David Mattson, Anthony Parinello (Edition: First) Paperback

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Rules For Revolutionaries Rules For Revolutionaries

Guy Kawasaki, Michele Moreno (Edition: 1st) Hardcover

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Beyond the Core: Expand Your Market Without Abandoning Your Roots Beyond the Core: Expand Your Market Without Abandoning Your Roots

Chris Zook (Edition: 1) Hardcover

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Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy

Jerry Acuff, Wally Wood (Edition: 1) Hardcover

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Prospecting Your Way to Sales Success Bill Good 0684842033 9780684842035 Whatever good or service youre selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five -- or five hundred, o Prospecting Your Way to Sales Success

Bill Good (Edition: Rev Sub) Hardcover

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Say It Right the First Time Say It Right the First Time

Loretta Malandro (Edition: 1) Paperback

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Everything Is Miscellaneous: The Power of the New Digital Disorder Everything Is Miscellaneous: The Power of the New Digital Disorder

David Weinberger (Edition: First Edition) Paperback

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