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Boomer Consumer: Ten New Rules for Marketing to Americas Largest, Wealthiest and Most Influential Group
Boomer Consumer: Ten New Rules for Marketing to Americas Largest, Wealthiest and Most Influential Group by Matt Thornhill, John Martin 0964238675 9780964238671
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Boomer Consumer: Ten New Rules for Marketing to Americas Largest, Wealthiest and Most Influential Group by Matt Thornhill, John Martin

For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But todays Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don?t know how to treat todays older Boomers, who arent seniors and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Projects insights have been packaged into this powerful marketing resource: Boomer Consumer. Youll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, youll come away with ten new rules for marketing to todays Boomer Consumer that can be applied across hundreds of categories. Boomers are far from over the hill as consumers. Companies and organizations that can tap into todays Boomer Consumer will be poised for success for years to come.

Author: Matt Thornhill, John Martin

Language: English

Binding: Hardcover

Pages: 218

Publisher: LINX Corp

Publication Date: 2007-07-01

Our Price: $3.85

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ISBN: 0964238675


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Matt Thornhill, John Martin  Hardcover

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