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Beyond the Beaker: How to Achieve Successful Market Adoption for Emerging Technologies
Beyond the Beaker: How to Achieve Successful Market Adoption for Emerging Technologies by Paul Patterson 0578011115 9780578011110
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Beyond the Beaker: How to Achieve Successful Market Adoption for Emerging Technologies by Paul Patterson

Drawing on years of in-depth global research, analyzing emerging technologies across numerous sectors, and illustrated by case studies of currently emerging technologies, the author integrates theories and frameworks from various business disciplines and backs them with compelling real-life case studies. These case studies and examples are designed to enhance our appreciation of the challenging and opportunistic nature of managing emerging technologies. Innovators, individuals with extensive technical knowledge and experience within their discipline, typically found startups based upon an emerging technology. The author pulls together structured frameworks designed to enhance the innovators technical expertise with a comprehensive commercial awareness, to help them realize their aspirations and make their innovations a reality.

Author: Paul Patterson

Language: English

Binding: Hardcover

Pages: 184

Publisher: Kohritsu Press LLC

Publication Date: 2009-05-20

Our Price: $13.04

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ISBN: 0578011115


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Paul Patterson  Hardcover


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