Home >

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power Richard A. DAveni 1422103153 9781422103159 Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shu
Stock Image - Actual Cover May Vary
 

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power by Richard A. DAveni

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

Author: Richard A. DAveni

Language: English

Binding: Hardcover

Publisher: Harvard Business Press

Publication Date: 2010-01-12

Our Price: $4.09

Quantity:1
ISBN: 1422103153
Quantity:

Description
 
Richard A. DAveni  Hardcover