BUSINESS INNOVATION in the 21st Century

BUSINESS INNOVATION in the 21st Century by Praveen Gupta 141964663X 9781419646638
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ISBN: 141964663X

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The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation??; Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit

Author: Praveen Gupta

Language: English

Binding: Paperback

Pages: 406

Publisher: BookSurge Publishing

Publication Date: 2007-02-01

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