Skip to content

  Home > Binding > Paperback >

Anything For a T-Shirt: Fred Lebow and the New York City Marathon, the Worlds Greatest Footrace (Sports and Entertainment)
Anything For a T-Shirt: Fred Lebow and the New York City Marathon, the Worlds Greatest Footrace (Sports and Entertainment) by Ron Rubin 0815608063 9780815608066
Stock Image - Actual Cover May Vary


 

Anything For a T-Shirt: Fred Lebow and the New York City Marathon, the Worlds Greatest Footrace (Sports and Entertainment) by Ron Rubin

Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts--and a vision--into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the citys five boroughs, the Marathon covers a daunting 26.2-mile course. Ron Rubins fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the worlds largest block party: a gritty mix of urban theater and kindly entrepreneurship. It honored the spirit of the moment, imbued competition with joy, and celebrated play. In so doing, it put winning within the realm of every man and woman became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture;,some half million Americans now run marathons. Finally, the book describes how Lebow scored his greatest personal victory by racing in the marathon he had created even after being diagnosed with brain cancer.

Author: Ron Rubin

Language: English

Binding: Paperback

Pages: 328

Publisher: Syracuse University Press

Publication Date: 2004-11-01

Our Price: $4.29

Quantity:3
ISBN: 0815608063


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Ron Rubin  Paperback


Browse for more products in the same category as this item:

Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.