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And Now a Few Words From Me: Advertisings Leading Critic Lays Down the Law, Once and For All: Advertisings Leading Critic Lays Down the Law, Once and For All
And Now a Few Words From Me: Advertisings Leading Critic Lays Down the Law, Once and For All: Advertisings Leading Critic Lays Down the Law, Once and For All Bob Garfield 0071441220 9780071441223 A brazenly funny . . . and hard-hitting book. --Publis
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And Now a Few Words From Me: Advertisings Leading Critic Lays Down the Law, Once and For All: Advertisings Leading Critic Lays Down the Law, Once and For All by Bob Garfield

A brazenly funny . . . and hard-hitting book. --Publishers Weekly He [Bob Garfield] is irreverent, funny and tough. --USA Today If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin. --Miami Herald And Now a Few Words from Me is Bob Garfields call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of todays advertising to sophomoric silliness that doesnt bother to sell the product or even further the clients strategy. Wielding his pen like a flaming broadsword, Garfield writes: Consistency of ethical principles has never been the advertising industrys strongest suit. Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesnt necessarily win awards. My goal here isnt to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears. And Now a Few Words from Me shines a blinding searchlight on what is wrong with todays advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.

Author: Bob Garfield

Language: English

Edition: 1

Binding: Paperback

Pages: 204

Publisher: McGraw-Hill Education

Publication Date: 2004-08-17

Our Price: $4.29

Quantity:1
ISBN: 0071441220


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Bob Garfield (Edition: 1) Paperback


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