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Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion Marketing
Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion Marketing John C. Totten, Martin P. Block 0850132290 9780850132298 Using sales data generated by in-store electronic scanners, this landmark second editio
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Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion Marketing by John C. Totten, Martin P. Block

Using sales data generated by in-store electronic scanners, this landmark second edition fully explains sales promotion strategy & how it should fit into your overall integrated marketing program. Includes the fundamentals of promotion analysis, the nature of consumer response to sales promotion, & strategy developments from both the manufacturer & retailer perspectives.

Author: John C. Totten, Martin P. Block

Language: English

Edition: 2 Sub

Binding: Paperback

Publisher: Dartnell Corp

Publication Date: 1994-11-01

Our Price: $4.37

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ISBN: 0850132290
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John C. Totten, Martin P. Block (Edition: 2 Sub) Paperback