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Analysis for Strategic Marketing
Analysis for Strategic Marketing
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Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.      

Author: Vithala R. Rao, Joel H. Steckel

Language: English

Binding: Paperback

Publisher: Addison Wesley Longman, Inc.

Publication Date: 1998-08-20

List Price: $140.33
Our Price: $3.89
Savings: $136.44

Quantity:2
ISBN: 0321001982
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Vithala R. Rao, Joel H. Steckel  Paperback


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