Skip to content

  Home > Shop Categories > Business & Money >

Analysis for Strategic Marketing
Analysis for Strategic Marketing by Vithala R. Rao, Joel H. Steckel 0321001982 9780321001986
Stock Image - Actual Cover May Vary


Analysis for Strategic Marketing by Vithala R. Rao, Joel H. Steckel

Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.

Author: Vithala R. Rao, Joel H. Steckel

Language: English

Binding: Paperback

Pages: 514

Publisher: Addison Wesley Longman, Inc.

Publication Date: 1998-08-20

Our Price: $3.85

ISBN: 0321001982

New [Add $99.00]
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]

Vithala R. Rao, Joel H. Steckel  Paperback

Share your shopping experience. Write a review here »

Browse for more products in the same category as this item:

Shop Categories > Business & Money
Shop Categories > Business & Money > Management & Leadership
Management & Leadership
Shop Categories > Business & Money > Marketing & Sales
Marketing & Sales
Shop Categories > Business & Money > Accounting
Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.