Skip to content

  Home > View Categories > Business & Money >

Analysis for Strategic Marketing
Analysis for Strategic Marketing by Vithala R. Rao, Joel H. Steckel 0321001982 9780321001986
Stock Image - Actual Cover May Vary
 

Analysis for Strategic Marketing by Vithala R. Rao, Joel H. Steckel

Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.

Author: Vithala R. Rao, Joel H. Steckel

Language: English

Binding: Paperback

Pages: 514

Publisher: Addison Wesley Longman, Inc.

Publication Date: 1998-08-20

Our Price: $4.29

Quantity:3
ISBN: 0321001982


Condition:
Like-New [Add $0.60]
Very-Good [Add $0.40]
Good [Add $0.20]
Acceptable

Quantity:  
Description
 
Vithala R. Rao, Joel H. Steckel  Paperback


Browse for more products in the same category as this item:

View Categories > Business & Money
View Categories > Business & Money > Management & Leadership
Management & Leadership
View Categories > Business & Money > Marketing & Sales
Marketing & Sales
View Categories > Business & Money > Accounting
Accounting
Binding > Paperback

* Free Shipping applies to all orders shipped to the contiguous 48 United States. Variable shipping rates apply to Alaska, Hawaii, and the American Territories (Puerto Rico, Guam, American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands) as well as International orders shipped to countries other than the USA.