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Analysis for Marketing Planning (The Irwin Series in Marketing)
Analysis for Marketing Planning (The Irwin Series in Marketing)
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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.      

Author: Donald R. Lehmann, Russell S. Winer

Language: English

Edition: 3rd

Binding: Paperback

Publisher: Richard D Irwin

Publication Date: 1993-08-01

List Price: $44.85
Our Price: $4.58
Savings: $40.27

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ISBN: 0256122768
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Donald R. Lehmann, Russell S. Winer (Edition: 3rd) Paperback