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Analysis for Marketing Planning (Irwin Series in Marketing)
Analysis for Marketing Planning (Irwin Series in Marketing) Donald R. Lehmann, Russell S. Winer 0256214425 9780256214420 Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is str
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Analysis for Marketing Planning (Irwin Series in Marketing) by Donald R. Lehmann, Russell S. Winer

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a products environment, customers and competitors.

Author: Donald R. Lehmann, Russell S. Winer

Language: English

Edition: 4th

Binding: Paperback

Publisher: Richard D Irwin

Publication Date: 1996-12-01

Our Price: $3.89

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ISBN: 0256214425
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Donald R. Lehmann, Russell S. Winer (Edition: 4th) Paperback


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